Every now and then I need a reminder of why I make films.
Sometimes it's because I'm spending more hours on a shoot or in the edit suite than with friends and family.
Sometimes it's because characters challenge you. You're struggling to find the right angle. Not having enough time or money to create the story that you want to. Or nothing wants to flow. Maybe it's just a day with 'creative juices' being low, just plain having a 'hard day at the office'.
Then you see something like this ad, Because who is perfect? created by Pro Infirmis and it reminds me why I like telling stories. It inspires me to slog through the hard times to get to the amazing end result - which will make me laugh, smile and cry....